Black Friday 2026 in Northeast Florida: Town Center, the Avenues and St. Augustine Outlets Open at 6 a.m., Orange Park Mall at 9

JACKSONVILLE, Fla. - Three of Northeast Florida's biggest shopping centers will open at 6 a.m. on Black Friday, Nov. 27, after closing for Thanksgiving Day. St. Johns Town Center, the Avenues and St. Augustine Premium Outlets, all run by Simon, list Black Friday hours of 6 a.m. to 9 p.m. on their websites. Orange Park Mall opens later, at 9 a.m., and closes at 8 p.m.

The weekend after that brings Small Business Saturday on Nov. 28, the yearly push to spend at independent shops. Below are the posted mall hours for Thanksgiving week, what the big-box chains had and had not announced as of mid-November, and where to find a local shopping event. Individual stores inside a mall can set their own hours, so check the store if you are heading out for one doorbuster.

Mall hours, Thanksgiving week

The Simon hours come from each center's hours page, and the Orange Park Mall hours come from the mall's own site. The Avenues and the outlets list regular weekday hours of 10 a.m. to 8 p.m., which cover Wednesday, Nov. 25. Orange Park Mall is managed by CBRE, according to its website.

St. Johns Town Center keeps longer hours after the holiday weekend. Its posted schedule runs 10 a.m. to 9 p.m. most days starting Monday, Nov. 30, with 9 a.m. openings on several December days. The Avenues and the outlets also move to 10 a.m. to 9 p.m. on most days after Thanksgiving weekend.

Big-box stores

Walmart, Target, Best Buy and Macy's had not posted 2026 Thanksgiving or Black Friday store hours on their corporate newsrooms when checked on Nov. 14. Target's Jacksonville store pages listed hours only through Nov. 20. Shoppers should check the chain's website or app for their store a day or two before heading out.

With hours still unposted a week before Thanksgiving, there is no confirmed opening time for most big-box stores yet, and hours can differ between two stores of the same chain. A store at a mall does not have to follow the mall's hours. Call the store if the hour matters to you.

Small Business Saturday, Nov. 28

American Express created Small Business Saturday in 2010 to encourage people to discover and support small businesses. The company says the day has helped generate more than $241 billion in reported sales, a figure it notes comes from consumer surveys, not actual receipts. It now promotes Shop Small as a year-round effort.

Downtown Fernandina Beach starts the weekend early with its Black Friday Pajama Party on Friday, Nov. 27, from 10 a.m. to 2 p.m. around 2nd Street and the Train Depot. The annual pajama contest starts at 11 a.m., and downtown merchants offer shopping specials and live music, according to the city and Amelia Island's tourism office. No admission price was listed.

Most of the region's independent shopping districts, including Riverside, Avondale, San Marco, Springfield, the Beaches and downtown St. Augustine, had not posted Small Business Saturday events on their websites by mid-November. Many independent shops announce sales on their own social media pages during Thanksgiving week. Check a favorite shop's page before Saturday.

Before you go

Plan for traffic around St. Johns Town Center and the Avenues on Friday morning, when both open at 6 a.m. Black Friday is also a regular workday for many people in Jacksonville, so roads near the malls will carry commuters as well as shoppers. Leave extra time and know which parking area is closest to the stores you want.

Hours can change on short notice. The times above are what each center had posted when this guide was written. Check the mall's or store's website, or call, before you leave the house.